If you are an employee (rather than an employer) you might think - what has marketing got to do with me? I have worked for a varierty of companies - some have dedicated marketing professionals - others leave it up to their employees.
In a small company taking on extra responsibility can get you noticed and work in your favour. Too often companies are reluctant to take advantage of youtube. Working in a senior-manager-heavy company I have found it important to take the time to explain online resources that can be utilised.
What types of videos can we make for youtube? seems to be the most popular question I get asked. The advice I would give my own colleagues would be very different to the information that I might pass on to a friend working in a different industry. The type of video most suitable depends on your company, your brand, your product or service...
Think about what you like as a consumer. I find that the impressive demos, How-To and instructable videos work well.
Another approach is to think about the content that you have on your website and complement it. A more business-like approach is to embed interviews and client recommendations into your website - such simple starting points might go down better with a technology-adverse boss.
Whatever you do make sure your videos Inform, Educate, or Entertain.
This is an extract from Putting Pen to Paper's upcoming Career Development Workbook.